Ontario · Windsor Google Ads
If your ads say Windsor and the landing page says “serving Canada,” you are burning money. PPC in Windsor means geo, language, and automotive proof — then Dieppe Gardens as a place, not a stock photo caption.
Olde Sandwich Town can be a bid modifier. So can hour-of-day for cross-border trade. That is the work. The rest is reporting theatre.
Yes if the math works — Windsor is small enough that wasted spend is obvious and large enough that automotive demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Windsor PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Riverside, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Windsor PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Dieppe Gardens brand terms can flatter you. We separate them.
Almost always. Ads teach which automotive phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Ontario companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Windsor retail is not a demo account.
Search remains the default until the numbers argue.
Nationwide studio, Ontario context. We are not pretending to have a door on every block — we are pretending nothing.
Odette Sculpture Park is in the mental map. We use it when it is true, never as a stock caption.
tool and die and cross-border trade are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a Windsor CPC.
Near Windsor