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Google Ads. Search first. Shopping or demand gen only when the feed and the page deserve it. We geo-target the cities that buy. We do not inflate a 400-kilometre radius to make impressions look adult.
If the landing page is a homepage with a dream, we fix that first.
Media is yours; management is ours. A test needs enough clicks in the actual market to learn. Five clicks a week is a hobby. We will not take an account that can only afford the hobby.
Canadian CPCs are not US averages. The plan says the real ones.
Calls can start in days if tracking and the offer are honest. Knowing which queries waste money takes a few clean weeks. Guaranteed CPA on day one is a story. We instrument forms and calls before we scale bids.
Brand terms can flatter you. We separate them.
No. Ads teach which phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Canadian companies pay twice for the same lesson. We share the query list.
If the account is the problem, we say the account is the problem.
Not for commercial intent. People still click when money is involved. We watch query types that lost clicks and move budget. PPC is a living account, not a 2019 playbook.
AEO on the site still helps the brand that shows up in both places.