AEO · GEO · AI search
The differentiator
People ask ChatGPT. They skim Overviews. They never click page two — and sometimes they never click at all.
Structure, authority, entity clarity, content that answers like a human. We do this besideclassic SEO — or as the brief.
Answer Engine Optimization is making your brand the source when AI search answers. ChatGPT, Claude, Perplexity, and Google AI Overviews lift sentences. We structure those sentences — entities, FAQs, proof — so they lift you. SEO gets you on the list. AEO gets you quoted.
If they never click, the citation is the win. We still want the click.
It sits on SEO. Crawl, authority, and a page that deserves to exist still matter. The extra work is extractable answers, cleaner entities, and content that sounds like a human who knows the job. We do not sell a plugin that “does AEO.”
GEO — generative engine optimization — is the same fight with a different acronym.
ChatGPT, Claude, Perplexity, and Google AI Overviews. Those are the ones Canadian buyers already use. We do not chase every prototype chatbot. We write pages those four can parse and cite.
The list will move. The writing discipline will not.
Citations, branded search after an answer, and whether the overview uses your framing. It is messier than a rank tracker. We still log it. Vanity screenshots of one ChatGPT session are not a report.
Classic rankings stay on the dashboard. They did not become irrelevant.
Yes, if the page is the clearest answer in a niche. Volume is not the only vote. Specificity is. We would rather you own a sharp question than lose a national head term.
Doorway city pages will not get cited. Unique ones might.