Southwestern Ontario · ON
Google Ads in London fails when someone copies a GTA structure onto a Southwestern Ontario market. a city of 422k. Different CPCs, different intent, different landing pages. We build London PPC around healthcare queries and refuse campaigns that exist to decorate a dashboard.
Same studio that does the SEO. The account and the organic brief should stop arguing.
a city of 422k is enough demand to be specific and too small to waste on doorway pages.
insurance and healthcare are not interchangeable verticals. We write the difference into the brief.
Byron and Old North search like neighbours, not like a province-wide average.
We will turn off the campaign that looks good in a deck and dies on a London CPC.
Yes if the math works — London is small enough that wasted spend is obvious and large enough that healthcare demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. London PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Wortley Village, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When London PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Covent Garden Market brand terms can flatter you. We separate them.
Almost always. Ads teach which healthcare phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Ontario companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. London retail is not a demo account.
Search remains the default until the numbers argue.
Near London