Montérégie · QC
If your ads say Saint-Jean-sur-Richelieu and the landing page says “serving Canada,” you are burning money. PPC in Saint-Jean-sur-Richelieu means geo, language, and agriculture proof — then Fort Saint-Jean as a place, not a stock photo caption.
Iberville can be a bid modifier. So can hour-of-day for aerospace. That is the work. The rest is reporting theatre.
Downtown and Iberville search like neighbours, not like a province-wide average.
Nationwide studio, Quebec context. We are not pretending to have a door on every block — we are pretending nothing.
military and agriculture are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a Saint-Jean-sur-Richelieu CPC.
Yes if the math works — Saint-Jean-sur-Richelieu is small enough that wasted spend is obvious and large enough that agriculture demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Saint-Jean-sur-Richelieu PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Saint-Luc, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Saint-Jean-sur-Richelieu PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Fort Saint-Jean brand terms can flatter you. We separate them.
Almost always. Ads teach which agriculture phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Quebec companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Saint-Jean-sur-Richelieu retail is not a demo account.
Search remains the default until the numbers argue.
Near Saint-Jean-sur-Richelieu