Greater Montreal · QC
Google Ads in Montreal fails when someone copies a GTA structure onto a Greater Montreal market. a city of 1.76 million. Different CPCs, different intent, different landing pages. We build Montreal PPC around finance queries and refuse campaigns that exist to decorate a dashboard.
Same studio that does the SEO. The account and the organic brief should stop arguing.
Notre-Dame Basilica is in the mental map. We use it when it is true, never as a stock caption.
aerospace and finance are not interchangeable verticals. We write the difference into the brief.
Nationwide studio, Quebec context. We are not pretending to have a door on every block — we are pretending nothing.
We will turn off the campaign that looks good in a deck and dies on a Montreal CPC.
Yes if the math works — Montreal is small enough that wasted spend is obvious and large enough that finance demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Montreal PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Mile End, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Montreal PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Mount Royal brand terms can flatter you. We separate them.
Almost always. Ads teach which finance phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Quebec companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Montreal retail is not a demo account.
Search remains the default until the numbers argue.
Near Montreal