South Okanagan · BC
If your ads say Penticton and the landing page says “serving Canada,” you are burning money. PPC in Penticton means geo, language, and agriculture proof — then SS Sicamous as a place, not a stock photo caption.
Downtown can be a bid modifier. So can hour-of-day for tourism. That is the work. The rest is reporting theatre.
Skaha Lake and Downtown search like neighbours, not like a province-wide average.
Nationwide studio, British Columbia context. We are not pretending to have a door on every block — we are pretending nothing.
roughly 37k people in the CSD is enough demand to be specific and too small to waste on doorway pages.
We will turn off the campaign that looks good in a deck and dies on a Penticton CPC.
Yes if the math works — Penticton is small enough that wasted spend is obvious and large enough that agriculture demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Penticton PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Upper Bench, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Penticton PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
SS Sicamous brand terms can flatter you. We separate them.
Almost always. Ads teach which agriculture phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Penticton retail is not a demo account.
Search remains the default until the numbers argue.
Near Penticton