Is Google Ads worth it in a market of a market of 98k?
Yes if the math works — Kamloops is small enough that wasted spend is obvious and large enough that forestry demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Can you run ads without being based in Kamloops?
Yes. Kamloops PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like North Shore, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When do we know Kamloops ads are working?
When Kamloops PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Kamloops Heritage Railway brand terms can flatter you. We separate them.
Should Kamloops businesses run ads and SEO together?
Almost always. Ads teach which forestry phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
Do you do Shopping and Performance Max in Kamloops?
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Kamloops retail is not a demo account.
Search remains the default until the numbers argue.