Metro Vancouver · BC
If your ads say Langley and the landing page says “serving Canada,” you are burning money. PPC in Langley means geo, language, and logistics proof — then Fort Langley National Historic Site as a place, not a stock photo caption.
Walnut Grove can be a bid modifier. So can hour-of-day for film. That is the work. The rest is reporting theatre.
roughly 133k people in the CSD is enough demand to be specific and too small to waste on doorway pages.
Campbell Valley Regional Park is in the mental map. We use it when it is true, never as a stock caption.
agriculture and logistics are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a Langley CPC.
Yes if the math works — Langley is small enough that wasted spend is obvious and large enough that logistics demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Langley PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Willoughby, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Langley PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Fort Langley National Historic Site brand terms can flatter you. We separate them.
Almost always. Ads teach which logistics phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Langley retail is not a demo account.
Search remains the default until the numbers argue.
Near Langley