Metro Vancouver · BC
Google Ads in Surrey fails when someone copies a GTA structure onto a Metro Vancouver market. a city of 568k. Different CPCs, different intent, different landing pages. We build Surrey PPC around construction queries and refuse campaigns that exist to decorate a dashboard.
Same studio that does the SEO. The account and the organic brief should stop arguing.
a city of 568k is enough demand to be specific and too small to waste on doorway pages.
agriculture and construction are not interchangeable verticals. We write the difference into the brief.
Nationwide studio, British Columbia context. We are not pretending to have a door on every block — we are pretending nothing.
We will turn off the campaign that looks good in a deck and dies on a Surrey CPC.
Yes if the math works — Surrey is small enough that wasted spend is obvious and large enough that construction demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Surrey PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Newton, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Surrey PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Peace Arch Park brand terms can flatter you. We separate them.
Almost always. Ads teach which construction phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Surrey retail is not a demo account.
Search remains the default until the numbers argue.
Near Surrey