Golden Horseshoe · ON
If your ads say Hamilton and the landing page says “serving Canada,” you are burning money. PPC in Hamilton means geo, language, and education proof — then Royal Botanical Gardens as a place, not a stock photo caption.
James Street North can be a bid modifier. So can hour-of-day for healthcare. That is the work. The rest is reporting theatre.
Nationwide studio, Ontario context. We are not pretending to have a door on every block — we are pretending nothing.
Dundurn Castle is in the mental map. We use it when it is true, never as a stock caption.
roughly 569k people in the CSD is enough demand to be specific and too small to waste on doorway pages.
We will turn off the campaign that looks good in a deck and dies on a Hamilton CPC.
Yes if the math works — Hamilton is small enough that wasted spend is obvious and large enough that education demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Hamilton PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Westdale, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Hamilton PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Royal Botanical Gardens brand terms can flatter you. We separate them.
Almost always. Ads teach which education phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Ontario companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Hamilton retail is not a demo account.
Search remains the default until the numbers argue.
Near Hamilton