GTA · ON
Google Ads in Burlington fails when someone copies a GTA structure onto a GTA market. a city of 187k. Different CPCs, different intent, different landing pages. We build Burlington PPC around professional services queries and refuse campaigns that exist to decorate a dashboard.
Same studio that does the SEO. The account and the organic brief should stop arguing.
advanced manufacturing and professional services are not interchangeable verticals. We write the difference into the brief.
Tyandaga and Downtown Burlington search like neighbours, not like a province-wide average.
Nationwide studio, Ontario context. We are not pretending to have a door on every block — we are pretending nothing.
We will turn off the campaign that looks good in a deck and dies on a Burlington CPC.
Yes if the math works — Burlington is small enough that wasted spend is obvious and large enough that professional services demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Burlington PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Aldershot, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Burlington PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Spencer Smith Park brand terms can flatter you. We separate them.
Almost always. Ads teach which professional services phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Ontario companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Burlington retail is not a demo account.
Search remains the default until the numbers argue.
Near Burlington