Quebec · Gaspé Google Ads
If your ads say Gaspé and the landing page says “serving Canada,” you are burning money. PPC in Gaspé means geo, language, and tourism proof — then Jacques Cartier Monument as a place, not a stock photo caption.
Wakeham can be a bid modifier. So can hour-of-day for wind energy. That is the work. The rest is reporting theatre.
Yes if the math works — Gaspé is small enough that wasted spend is obvious and large enough that tourism demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Gaspé PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like York, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Gaspé PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Jacques Cartier Monument brand terms can flatter you. We separate them.
Almost always. Ads teach which tourism phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Quebec companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Gaspé retail is not a demo account.
Search remains the default until the numbers argue.
roughly 15k people in the CSD is enough demand to be specific and too small to waste on doorway pages.
Musée de la Gaspésie is in the mental map. We use it when it is true, never as a stock caption.
fisheries and wind energy are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a Gaspé CPC.
Near Gaspé