Quebec · Baie-Comeau Google Ads
Google Ads in Baie-Comeau fails when someone copies a GTA structure onto a Côte-Nord market. a market of 21k. Different CPCs, different intent, different landing pages. We build Baie-Comeau PPC around aluminum queries and refuse campaigns that exist to decorate a dashboard.
Same studio that does the SEO. The account and the organic brief should stop arguing.
Yes if the math works — Baie-Comeau is small enough that wasted spend is obvious and large enough that aluminum demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Baie-Comeau PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Downtown, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Baie-Comeau PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Saint-Lawrence waterfront brand terms can flatter you. We separate them.
Almost always. Ads teach which aluminum phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Quebec companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Baie-Comeau retail is not a demo account.
Search remains the default until the numbers argue.
forestry and hydroelectricity are not interchangeable verticals. We write the difference into the brief.
Hauterive and Mingan sector search like neighbours, not like a province-wide average.
Jardin des glaciers is in the mental map. We use it when it is true, never as a stock caption.
We will turn off the campaign that looks good in a deck and dies on a Baie-Comeau CPC.
Near Baie-Comeau