Delta, BC
If your ads say Delta and the landing page says “serving Canada,” you are burning money. PPC in Delta means geo, language, and agriculture proof — then Boundary Bay Regional Park as a place, not a stock photo caption.
Ladner can be a bid modifier. So can hour-of-day for film. That is the work. The rest is reporting theatre.
Yes if the math works — Delta is small enough that wasted spend is obvious and large enough that agriculture demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Delta PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Ladner, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Delta PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Boundary Bay Regional Park brand terms can flatter you. We separate them.
Almost always. Ads teach which agriculture phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Delta retail is not a demo account.
Search remains the default until the numbers argue.
Nationwide studio, British Columbia context. We are not pretending to have a door on every block — we are pretending nothing.
George C. Reifel Migratory Bird Sanctuary is in the mental map. We use it when it is true, never as a stock caption.
film and agriculture are not interchangeable verticals. We write the difference into the brief.
We will turn off the campaign that looks good in a deck and dies on a Delta CPC.
Near Delta