Regina Region · SK
If your ads say Regina and the landing page says “serving Canada,” you are burning money. PPC in Regina means geo, language, and information technology proof — then Saskatchewan Legislative Building as a place, not a stock photo caption.
Cathedral can be a bid modifier. So can hour-of-day for potash. That is the work. The rest is reporting theatre.
provincial government and information technology are not interchangeable verticals. We write the difference into the brief.
Nationwide studio, Saskatchewan context. We are not pretending to have a door on every block — we are pretending nothing.
RCMP Heritage Centre is in the mental map. We use it when it is true, never as a stock caption.
We will turn off the campaign that looks good in a deck and dies on a Regina CPC.
Yes if the math works — Regina is small enough that wasted spend is obvious and large enough that information technology demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Regina PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Warehouse District, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Regina PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Saskatchewan Legislative Building brand terms can flatter you. We separate them.
Almost always. Ads teach which information technology phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Saskatchewan companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Regina retail is not a demo account.
Search remains the default until the numbers argue.
Near Regina