South Shore · NS
If your ads say Lunenburg and the landing page says “serving Canada,” you are burning money. PPC in Lunenburg means geo, language, and fisheries proof — then Old Town Lunenburg as a place, not a stock photo caption.
Old Town can be a bid modifier. So can hour-of-day for boatbuilding. That is the work. The rest is reporting theatre.
tourism and fisheries are not interchangeable verticals. We write the difference into the brief.
Nationwide studio, Nova Scotia context. We are not pretending to have a door on every block — we are pretending nothing.
Back Harbour and Old Town search like neighbours, not like a province-wide average.
We will turn off the campaign that looks good in a deck and dies on a Lunenburg CPC.
Yes if the math works — Lunenburg is small enough that wasted spend is obvious and large enough that fisheries demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Lunenburg PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Garden Lots, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Lunenburg PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Old Town Lunenburg brand terms can flatter you. We separate them.
Almost always. Ads teach which fisheries phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Nova Scotia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Lunenburg retail is not a demo account.
Search remains the default until the numbers argue.
Near Lunenburg