Edmonton, AB
Google Ads in Edmonton fails when someone copies a GTA structure onto a Edmonton Metro market. a city of 1.01 million. Different CPCs, different intent, different landing pages. We build Edmonton PPC around oil and gas queries and refuse campaigns that exist to decorate a dashboard.
Same studio that does the SEO. The account and the organic brief should stop arguing.
Yes if the math works — Edmonton is small enough that wasted spend is obvious and large enough that oil and gas demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Edmonton PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Whyte Avenue, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Edmonton PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Art Gallery of Alberta brand terms can flatter you. We separate them.
Almost always. Ads teach which oil and gas phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Alberta companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Edmonton retail is not a demo account.
Search remains the default until the numbers argue.
West Edmonton Mall is in the mental map. We use it when it is true, never as a stock caption.
education and oil and gas are not interchangeable verticals. We write the difference into the brief.
Nationwide studio, Alberta context. We are not pretending to have a door on every block — we are pretending nothing.
We will turn off the campaign that looks good in a deck and dies on a Edmonton CPC.
Near Edmonton