British Columbia · Courtenay Google Ads
If your ads say Courtenay and the landing page says “serving Canada,” you are burning money. PPC in Courtenay means geo, language, and tourism proof — then Simms Millennium Park as a place, not a stock photo caption.
Crown Isle can be a bid modifier. So can hour-of-day for defence. That is the work. The rest is reporting theatre.
Yes if the math works — Courtenay is small enough that wasted spend is obvious and large enough that tourism demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Courtenay PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Sandwick, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Courtenay PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Simms Millennium Park brand terms can flatter you. We separate them.
Almost always. Ads teach which tourism phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how British Columbia companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Courtenay retail is not a demo account.
Search remains the default until the numbers argue.
Nationwide studio, British Columbia context. We are not pretending to have a door on every block — we are pretending nothing.
Puntledge River hatchery is in the mental map. We use it when it is true, never as a stock caption.
Downtown and Crown Isle search like neighbours, not like a province-wide average.
We will turn off the campaign that looks good in a deck and dies on a Courtenay CPC.
Near Courtenay