Ontario · Aurora Google Ads
If your ads say Aurora and the landing page says “serving Canada,” you are burning money. PPC in Aurora means geo, language, and professional services proof — then Sheppard's Bush as a place, not a stock photo caption.
Bayview Northeast can be a bid modifier. So can hour-of-day for education. That is the work. The rest is reporting theatre.
Yes if the math works — Aurora is small enough that wasted spend is obvious and large enough that professional services demand exists. We build the account to that scale. Vanity networks and unused Performance Max are how small cities get burned.
If the TAM cannot support the CPA, we say so before you launch.
Yes. Aurora PPC is targeting, copy, and landing pages — not a cubicle downtown. We still write like Hillary Heights, not like a call centre. The account settings do the geography; the copy does the trust.
You get Canadian humans, not an overseas bid farm.
When Aurora PPC produces tracked leads at a CPA you can live with — not when CTR looks pretty. We instrument calls and forms first. Two weeks of “optimizing headlines” with no conversion tracking is a hobby.
Sheppard's Bush brand terms can flatter you. We separate them.
Almost always. Ads teach which professional services phrases convert; SEO keeps them when you stop paying. Doing one in a silo is how Ontario companies pay twice for the same lesson.
We share the query list across both briefs.
When the feed and the margin deserve it. We do not turn on every Google surface because a checklist said so. Aurora retail is not a demo account.
Search remains the default until the numbers argue.
Nationwide studio, Ontario context. We are not pretending to have a door on every block — we are pretending nothing.
Town Park is in the mental map. We use it when it is true, never as a stock caption.
roughly 62k people in the CSD is enough demand to be specific and too small to waste on doorway pages.
We will turn off the campaign that looks good in a deck and dies on a Aurora CPC.
Near Aurora